A well-designed Customer Relationship Management (CRM) system is one of the key tools to manage and analyse the interactions with your customers and to collect and manage data throughout the customer life cycle.
It seems evident that only a CRM system that is optimised to your workflow can enhance business relationships with customers, improve customer retention and drive sales growth in the long term.
Most CRM applications that come off-the-shelf are not tailored to your unique business needs. These CRM systems are designed to suit the needs of most businesses, in a general (and potentially unhelpful) way.
While they may give you a good foundation, it is likely that an out-of-the-box solution won’t fully fit your business processes, meaning it is inadequate in two key ways:
First, you will have to spend time and money getting the CRM properly integrated
Second, you will also need to put time into personalising your CRM, so that you have a system that mirrors your workflow
All of this extra work can increase the cost substantially. The off-the-shelf CRM starts to become a costly and inconvenient distraction. Businesses that don’t invest in this customisation and integration tend to be the ones that fail to implement their CRM at all.
Even some of the most well-known CRM systems are notorious for being difficult to implement successfully, and failure can be incredibly expensive.
Much of the risk of the CRM is down to the pre-configured, but unneeded and never used functionality and features that can make an off-the-shelf CRM challenging to use.
With a bespoke CRM developed right around your vision and needs, your business will be able to perfectly align its workflows, software systems, and user experience.
Internal onboarding is quick and effective, because you won’t need your staff to have to alter the way they work, just to adapt to the software you’ve implemented.
The less rework, workarounds, and software training you introduce, the more productive your staff will be.
Look to provide a smooth, memorable user experience? Build a CRM to make your team as efficient as they can be. Tailor it to meet your customers' expectations.
Our team develops fully bespoke CRM systems that offer the best opportunity for cost-effective, well-aligned implementation.
We use our “Adam” platform as the foundation of your CRM, then we bolt on the bespoke functionality and features your business demands. This approach delivers real-life value in very short timescales.